JCPenney

A 60-second PSA-style interstitial spot programmed into the JCPenney Jam CBS Primetime special. Dr. Phil and Robin McGraw send out a powerful message about the importance of quality afterschool programs.

A 60-second PSA-style interstitial spot programmed into the JCPenney Jam CBS Primetime special. Chris Botti sends out a powerful message about the importance of quality afterschool programs.

A 60-second PSA-style interstitial spot programmed into the JCPenney Jam CBS Primetime special. Andre Agassi sends out a powerful message about the importance of quality afterschool programs.

Backstage at JCPenney Jam with Peter Cincotti and Dr. Phil.

Backstage at JCPenney Jam with 3 Doors Down and Dr. Phil.

Backstage at the JCPenney Jam. Dr. Phil and Robin McGraw talk about the importance of quality after school programs.

Superstar John Legend performing during JCPenney Jam rehearsals, plus a compelling backstage interview discussing the importance of quality after school experiences.

Backstage at the JCPenney Jam with Kenny Chesney, Dr. Phil and Robin McGraw.

Mary J. Blige has a revealing talk with David Foster about some of the childhood experiences that helped shape her career.

Alejandro Sanz has some fun backstage at JCPenney Jam with Dr. Phil and Robin McGraw.