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JCPenney JAM Media Highlights (Extended)

Description
  • A look at the explosion of media and branding opportunities realized with EVI’s production of JCPenney Jam, the Concert for America’s Kids. The program was an integrated, cross media consumer engagement platform designed to raise awareness of and funds for the JCPenney Afterschool Fund, while positioning JCPenney as a socially responsible leader.

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